There are so many players signing some great sponsorship deals lately and Agnieszka Radwanska has now joined the crowd. Radwanska who is now the world number 12 signed a sponsorship deal with Longines the Swiss watch manufacturer.
“It’s a privilege to be a Longines Ambassador of Elegance,” said Radwanska, who has joined legendary tennis couple, Andre Agassi and Steffi Graf, in the family of Longines partners.
Sponsorship deals like this really make me wonder who is running companies like Longines and deciding that providing tennis players with sponsorships is really going to help them sell more watches. I can see that providing one of the top 5 players in the world with sponsorships might be a good idea, but only if you can get this is some advertising campaigns in return, thus providing a top quality brand image. However, im sure Radwanska by herself wont help Longines to sell any more of their world famous watches!