According to the SportsBusiness Journal, the ATP is developing a new TV show hosted by Justin Gimelstob: “The ATP is developing a TV series titled “ATP World Tour Uncovered,” offering a behind-the-scenes look at the circuit. The show is being produced by British Telecom and IMG and will be sold by Pitch International, a British sales agency with soccer and rugby experience.”
Im not too sure however that providing more details about the tour is really going to help the profile of the sport. However, im keen to see how this develops and it would also be great to see a show about professional players on the lower level tennis tours.
More details coming soon!