Breaking News: Adidas Introduce Barricade Tennis Racket for 2009 Season

by The Insider on September 19, 2008 · 8 comments

in Equipment

Adidas will be introducing a new racquet offering for 2009, which brings back the memories of tennis legends from yesteryear.

I remember when I was about 12 and the first pair of tennis shoes that I got were Adidas Barricade, and those shoes I probably had for a longer time than any other.

February 2009 will see the introduction of the Barricade tennis racquet from Adidas!

“Building on our footwear and apparel success adidas tennis feels the market is right for the return to racket production,” says Simon Cartwright, Vice President of Global Tennis. “We can now provide tennis players with everything they need to take part in one of the most popular sports in the world. Consumers can be assured that our new rackets will match the high levels of product quality so long associated with the adidas brand.”

The three racquet range will provide a racquet for every player level, tour player, club player and recreational. Each racket is
named after our benchmark Tennis shoes, Barricade, Response and Feather, and share similar characteristics.

Product Specs

Four Barricade models have been created; The Barricade Tour is designed for the “Tournament Player.” It is the heaviest at 330g and the stiffest of the new adidas rackets, ideal for fast swinging players who can generate their own power and look for additional control.

The Barricade Tour Light is 30g lighter, suiting good juniors, but it offers the same control with every swing. Both the Barricade Tour and Tour light come with and 18/20 string pattern to give excellent control and a crisp feel.

The third racket in this range is the Barricade itself; a lighter and less stiff version of the Tour racket with a 16/19 string pattern to ensure a forgiving and playable racket for competition players. The Barricade Junior, meanwhile, satisfies the needs of young budding tennis stars.

All rackets in the Barricade family feature the adidas POWER STRUCTURE TECHNOLOGY (PST). Three structures at 3 o’clock and 9 o’clock act like the claws on the Barricade shoe to improve torsional stability. This technology transfers to adidas rackets by adding weight at the same points, putting pop into your shots and increasing the sweetspot.

Pricing

The Barricade range of rackets will retail for $185.00, and the Feather racket for $165.00, while the Response comes in at $145.00

Adidas rackets, which are made by leading tennis manufacturer Keentech, will be sold through adidas own retail as well as tennis specialty stores worldwide. The rackets will be available in the United States beginning February 1, 2009.

{ 6 comments… read them below or add one }

Raja September 23, 2008 at 11:06 pm

If at all they enter, they should with the original Adidas GTX-Pro T model specs and use latest technology to manufacture, atleast for the tour models. Any other run of the mill stuff is of no use.

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addie cruz October 9, 2008 at 8:35 am

cant wait to see the new racquet up close when will it be available here in the philippines?

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addie cruz October 9, 2008 at 8:37 am

cant wait to see the new raquet up close ,i remember ivan lendl uses an adidas equipment ,when willit be available in the philippines?

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Frans December 12, 2008 at 10:26 pm

TennisPlanet is distributor for the adidas line in Europe and US and will distribute through retail channels and webshops.

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James February 18, 2009 at 8:22 pm

I noticed a number of people asking if we had adidas rackets in the past. It’s nice to know they are now making the racket. I think it’s going to be a hard sell until the tour players start to actually use and win with this racket. Adidas apparel is worn by a large percentage of people on the tour. Adidas rackets don’t exist on tour yet.

Hopefully they can sign some goo dplayers this year and bring recognition to their racket line.

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survivordean April 11, 2009 at 1:33 pm

this is so cool and so great, hope to see novak djokovic and ana ivanovic use this racket.

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