Adidas will be introducing a new racquet offering for 2009, which brings back the memories of tennis legends from yesteryear.
I remember when I was about 12 and the first pair of tennis shoes that I got were Adidas Barricade, and those shoes I probably had for a longer time than any other.
February 2009 will see the introduction of the Barricade tennis racquet from Adidas!
“Building on our footwear and apparel success adidas tennis feels the market is right for the return to racket production,” says Simon Cartwright, Vice President of Global Tennis. “We can now provide tennis players with everything they need to take part in one of the most popular sports in the world. Consumers can be assured that our new rackets will match the high levels of product quality so long associated with the adidas brand.”
The three racquet range will provide a racquet for every player level, tour player, club player and recreational. Each racket is
named after our benchmark Tennis shoes, Barricade, Response and Feather, and share similar characteristics.
Four Barricade models have been created; The Barricade Tour is designed for the “Tournament Player.” It is the heaviest at 330g and the stiffest of the new adidas rackets, ideal for fast swinging players who can generate their own power and look for additional control.
The Barricade Tour Light is 30g lighter, suiting good juniors, but it offers the same control with every swing. Both the Barricade Tour and Tour light come with and 18/20 string pattern to give excellent control and a crisp feel.
The third racket in this range is the Barricade itself; a lighter and less stiff version of the Tour racket with a 16/19 string pattern to ensure a forgiving and playable racket for competition players. The Barricade Junior, meanwhile, satisfies the needs of young budding tennis stars.
All rackets in the Barricade family feature the adidas POWER STRUCTURE TECHNOLOGY (PST). Three structures at 3 o’clock and 9 o’clock act like the claws on the Barricade shoe to improve torsional stability. This technology transfers to adidas rackets by adding weight at the same points, putting pop into your shots and increasing the sweetspot.
The Barricade range of rackets will retail for $185.00, and the Feather racket for $165.00, while the Response comes in at $145.00
Adidas rackets, which are made by leading tennis manufacturer Keentech, will be sold through adidas own retail as well as tennis specialty stores worldwide. The rackets will be available in the United States beginning February 1, 2009.