That partnership between Cole Haan and Maria Sharapova announced on the eve of the 2008 U.S. Open is finally sprouting: the company’s spring ad campaign will feature Maria, marking the first time a Nike fashion subsidiary has used a Nike athlete for advertising.
The campaign will make its first appearance this week in Vanity Fair. The April issue of Elle will come with a catalog of the collection. The collection has 40 styles for women and 30 for men: ballet-style Mary Janes, elevated wedges and sandals in fuschia, orange, and cobra for women and boat shoes and lace-ups for men in bold and neutral shades — all ranging in price from $115 to $200!
Innovations include Flywire, a weaving technology first seen at the Beijing Summer Olympics that creates strong but lightweight shoes, and their handbags will go the “green route” by using Bionic Yarn, a textile spun from recycled glass and plastics.
So for all our fashion loving fans: go get it!