Joma Tennis: Are They Really Taking Tennis Seriously?

Joma has a few top players heading up their Tennis division, such as Juan Carlos Ferrero and Feliciano Lopez, but are the really making head way in the tennis industry?

Founded in 1965, Joma broke onto the tennis scene in 2008, signing Lopez to a multiple year contract. Do Joma really need to focus more on signing some more top players or should they just just try to actually produce quality clothing?

Joma is a key brand in football, which is very competitive market, so diversification is a great idea.

Tags: clothing feliciano lopez joma juan carlos ferrero tennis tennis division

3 Comments

  1. Bill Maxwell says:
    May 14, 2010 at 4:20 am

    Juan Carlos Ferrero and Feliciano Lopez really have the look that tennis is looking for…they could both retire from tennis and be successful male models. However, it’s not likely either will make it to week 2 of a slam. I only know the U.S. market and from what I can see, any kind of lucrative contract given to them will come up short in the ROI department, as they will not be around for a lot of television coverage.

    Reply
  2. Jomir Morellato says:
    May 4, 2011 at 6:37 pm

    I am a Tennis coach in Brazil, PTR certified, CBT certified, and I would like to wear JOMA.
    The most important reason is because my nike name is Joma. Where can I find your products and good price in Brazil, USA or anywhere by internet?
    Thnks

    Reply

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Steven has been playing at a high level in tennis since the age of 14. He has played numerous world junior events as well as Futures and Satellite events on the ITF Tours. Additionally, Steven has played a lot of club tennis in France and Germany. As well as playing at a very high level Steven has also been coaching tennis since the age of 16. Thus, bringing real hands on knowledge to The Tennis Times.