Shanghai, China – LACOSTE, renowned lifestyle brand of relaxed Elegance, and the ATP, governing body for the men’s professional tennis circuit, today announced that they have extended their partnership. LACOSTE will continue as the official apparel and footwear partner of the Barclays ATP World Tour Finals until 2013. As the exclusive provider of apparel and footwear on the court of the tournament, LACOSTE will also continue to dress the linesmen and ball kids.
As part of the restructuring of men’s tennis in 2009, the Barclays ATP World Tour Finals will replace the Tennis Masters Cup, currently held in Shanghai, as the year ending finale of the ATP World Tour. With only the year’s top 8 singles players and doubles teams in the world, including the Grand Slam champions, qualifying to compete, it is the year’s climactic final event that determines the official year-end South African Airways ATP World Tour Rankings.
This partnership includes a sales area dedicated to the brand that will offer the next LACOSTE collection, including outfits worn by the LACOSTE champions.
With a strong and unique heritage in the world of sports due to its origins and founder, the famous “Crocodile” tennis champion René Lacoste, LACOSTE today implements an active sponsorship policy. LACOSTE’s values of integrity, performance and elegance are exemplified by a number of ambassadors, including tennis players such as Andy Roddick, Richard Gasquet, Alizé Cornet and Tatiana Golovin. LACOSTE also has a presence at prestigious international tennis tournaments such as the US Open, Roland Garros and the Australian Open; these last two together add up to a cumulative 3.19 billion TV spectators a year worldwide.
“I am delighted that LACOSTE have decided to extend their partnership with the Barclays ATP World Tour Finals,” said Etienne de Villiers, Executive Chairman of ATP. “LACOSTE are one of the world’s most inspiring brands and we have had a hugely exciting and successful partnership over the last six years. I am delighted that LACOSTE share in our excitement and vision for our new end-of-season finale.”
“After signing with the Australian Open, renewing the partnership with an event that symbolizes our values of tenacity, performance and excellence such as the finals of the ATP World Tour season is a further demonstration of LACOSTE’s attachment to tennis as well as the voluntary and active policy of our brand in this sport,” said Christophe Chenut, CEO of LACOSTE.
As one of the world’s leading sporting occasions, television coverage of the 2007 Tennis Masters Cup was distributed to over 166 countries and watched by a cumulative worldwide audience of 50 million people. The 2009 Barclays ATP World Tour Finals will be held in late November at London’s O2 Arena.
Article courtesy atptennis.com