LTA Sign £30m Sponsorship Deal With AEGON

The Lawn Tennis Association (LTA) has joined forces with AEGON in a relationship that will bring much-needed investment into the sport over the next five years. The deal is worth over £30 million for British tennis.

AEGON, the pensions and life assurance company, has signed a five-year deal that will run from 2009 through to 2013 and will see them not only invest in grass-roots tennis but also take on the naming rights to the international grass court events at Queen’s Club, Eastbourne and Edgbaston.