Back home in Australia we have an airline called Virgin Blue which states they have the best looking stewardesses in the world, but at the Madrid Masters they take it one step further, by hiring models to be ball girls.
Feminism, whats that? I think most females probably don’t like the idea, however it seems to be having a great promotional affect for the tournament. It is kinda portraying a more fun side of tennis.
I still really believe that the ATP and WTA tour are doing such a poor job at marketing and building the sport. Models as ball girls is probably not the best idea in the world, but at least it is giving tennis and tournament a bit more press and stands them out from the rest of the crowd. These types of ideas are only going to help give tennis more exposure and obviously more exposure means more money for everyone involved.