Prince Will Return As Official Sponsor of the SAP Open

by The Insider on February 7, 2009 · 0 comments

in ATP News

Prince is proud to return in 2009 as the official racquet, ball, footwear and apparel supplier to the SAP Open.  Marking the brand’s fourth year as a sponsor of the ATP World Tour stop, the tennis leader will provide Tour Extra Duty tennis balls for all matches and practice sessions, the Aerotech line of apparel and T22 footwear models for all SAP Open officials, volunteer and ballkids and will introduce tens of thousands of fans from all around the world to its newly launched, ground-breaking EXO3 racquet line.

On site, Prince will also host a full retail area on the SAP Open’s “Prince Concourse” where fans can learn about and purchase all six models of the highly-sought-after new EXO3 frames – from the lightest and most powerful EXO3 Silver 118 to Gael Monfils’ control-oriented EXO3 Rebel 95 – as well as all other performance products in various categories.

“Coming off the heels of an exciting and successful Australian Open and celebrated product launch of EXO3 – combined with the recent news regarding the growth of tennis participation in the United States – this is the perfect time and place to showcase the latest products to die-hard tennis fans at one of this country’s premier events,” said Linda Glassel, Vice President of Sports Marketing at Prince.

In addition to getting to pick-up, try-out and try on the newest, most talked about gear in the game, fans at the 2009 SAP Open will see top level players, and Prince team members like 2009 Australian Open champions Mike and Bob Bryan and fellow California native Sam Querrey, compete for the 121st SAP Open trophy.

“We’re extremely pleased to continue our relationship with Prince in 2009.  This is an exciting year for the SAP Open and for Prince.  We have one of the strongest player fields in our history and Prince is energizing the industry with a remarkable new racquet line – EXO3,” said SAP Open Tournament Director Bill Rapp.  “Over the last three years the SAP Open has developed an excellent working relationship with Prince.  The quality of product they provide to the tournament – as well as to the everyday player – is second-to-none and we are fortunate to have them as a leading sponsor of our event.”

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