Adidas Barricade tennis shoes have a long tradition of adorning the feet of the top professional tennis players on the world-class courts of the Australian Open.
For eleven years, Adidas has put top notch design and technology into the progression of better and faster hard-court tennis shoes and the New Adidas Barricade 7 is no exception. All of the technology that made the Barricade 6 a top seller and a favorite hard court tennis shoe among women and men is present in the 7 with an added design innovation that adds flexibility, maneuverability and longer lasting stability.
In 2008, Novak Djokovic won his first Grand Slam title in a pair of the Barricade Fives. This year, Andy Murray (who also helped to develop the 7), Viktor Troicki, Andrea Petkovic and many more are sporting the newest member of the technologically advanced Adidas tennis shoe family.
What makes the Barricade 7 surpass other hard court tennis shoes is the introduction of the new, flexible support claws. This innovative answer to the challenging forefoot flex point not only reduces break-in time, but continues to provide forefoot flex support longer and more reliably than traditional flex point reinforcement methods.
The fact that this shoe is 30 grams lighter than its predecessor sure helps its cause. One reviewer said these new Adidas tennis shoes were so light he could almost forget that he had a pair of the Barricade 7s on.
The Adidas Barricade 7 is not a low profile shoe by any means, the five interlocking layers that make up the heel cushioning and the external TPU chassis make sure of that. But the stability, torsional stiffness and impact protection provided in that area makes for one comfortable ride.
The legacy of this high performance hard court tennis shoe comes surprisingly from the research and success of a state-of-the-art Sprint frame soccer shoe. The outsole “seamless welded upper” provides lightweight comfort, superior breathability, unmatched flexibility and extended durability.
The lateral forefoot outrigger provides additional forefoot support that prevents shifting and toe injury. An internal side wall on the outside of the forefoot creates additional lateral stability to a tennis shoe that is already packed with stabilizers.
The highly durable adiWear all-court, herringbone outsole is complimented by two circular grip points and a forefoot flex groove at the point of the Adidas ‘Claws.’ For reliability in movement, shifting and fast soot work, the new Barricade has covered all the bases.
From the Barricade’s not-so-humble beginnings on the feet of Marat Safin as he won the 2000 U.S. Open to Djokovic to Murray slip your foot into the new Adidas Barricade 7 and slip your foot into a tradition of excellence.
Sabine Lisicki has official signed with Nike from Adidas. Lisicki didnt renew her previous contract and it will be great to see her in a Nike outfit during the US Open 2011.
Viktor Troicki was an amazingly player last year and increased his ranking to the number 28 spot in the world. Troicki also became a hero when his country won the Davis Cup for the very first time. Viktor Troicki has announced that he has signed a new clothing sponsorship deal with Adidas for the 2011 season.
This is a great achievement for Troicki who is now sponsored by what I think as the top tennis clothing brand at the moment.
Yesterday we reported that Andy Murray had split from Miles Maclagan, but now The Guardian has suggested that the Scot will likely begin a coaching tenor with Australian coach Darren Cahill after the US Open.
Murray, who is currently sponsored by Adidas, would have an opportunity to work with Cahill based on the clothing and shoe maker’s development program. Cahill has also worked with other Adidas players, such as Ana Ivanovic, Fernando Gonzalez, and Fernando Verdasco.
Cahill will continue to fulfill his broadcasting duties for ESPN throughout the summer, while Murray will work with part-time coach Alex Corretja
Adidas has created a new advertising campaign which is aim to cheer on Fernando Verdasco at his home tournament the Madrid Masters next week.
It’s also a good promo for the sportswear company’s Player Development Program, which got some major press when adidas-paid gurus Darren Cahill and Gil Reyes mentored Nando into the semifinals of the 2009 Australian Open.
The Tennis Warehouse have launched the Adidas Summer Collection. The styles seem to be typical Adidas and nothing really off the wall. Click here to take a look and purchase.
Adidas has contacted me this morning to inform me that they have launched a new product, the Limited edition Barricade V commemorating the 2008 Tennis Masters Cup and host city Shanghai, China.
As you can see from the picture they are only available in Flashy black and gold. The Chinese characters for “Shanghai” embroidered at the heel of the shoe and also printed on the outsole.
The shoes were worn by Novak Djokovic in the Masters Cup and they will be sold at around USD $120.00.
Adidas will be introducing a new racquet offering for 2009, which brings back the memories of tennis legends from yesteryear.
I remember when I was about 12 and the first pair of tennis shoes that I got were Adidas Barricade, and those shoes I probably had for a longer time than any other.
February 2009 will see the introduction of the Barricade tennis racquet from Adidas!
“Building on our footwear and apparel success adidas tennis feels the market is right for the return to racket production,” says Simon Cartwright, Vice President of Global Tennis. “We can now provide tennis players with everything they need to take part in one of the most popular sports in the world. Consumers can be assured that our new rackets will match the high levels of product quality so long associated with the adidas brand.”
The three racquet range will provide a racquet for every player level, tour player, club player and recreational. Each racket is
named after our benchmark Tennis shoes, Barricade, Response and Feather, and share similar characteristics.
Product Specs
Four Barricade models have been created; The Barricade Tour is designed for the “Tournament Player.” It is the heaviest at 330g and the stiffest of the new adidas rackets, ideal for fast swinging players who can generate their own power and look for additional control.
The Barricade Tour Light is 30g lighter, suiting good juniors, but it offers the same control with every swing. Both the Barricade Tour and Tour light come with and 18/20 string pattern to give excellent control and a crisp feel.
The third racket in this range is the Barricade itself; a lighter and less stiff version of the Tour racket with a 16/19 string pattern to ensure a forgiving and playable racket for competition players. The Barricade Junior, meanwhile, satisfies the needs of young budding tennis stars.
All rackets in the Barricade family feature the adidas POWER STRUCTURE TECHNOLOGY (PST). Three structures at 3 o’clock and 9 o’clock act like the claws on the Barricade shoe to improve torsional stability. This technology transfers to adidas rackets by adding weight at the same points, putting pop into your shots and increasing the sweetspot.
Pricing
The Barricade range of rackets will retail for $185.00, and the Feather racket for $165.00, while the Response comes in at $145.00
Adidas rackets, which are made by leading tennis manufacturer Keentech, will be sold through adidas own retail as well as tennis specialty stores worldwide. The rackets will be available in the United States beginning February 1, 2009.
It has been rumoured that Ana Ivanovic will be wearing a specially designed Adidas shoes at this years US Open. It has been rumoured that it will be a unique feminine version of the Barricade V. In addition, the shoes will have this playful graphic of the world No.1, pearlized white on white, which stretches across the upper side of the shoe.
Will this shoes make the difference for Ivanovic to actually challenge for the 2008 US Open title? Doubt it!
