Maria Sharapova Loves Head
Head have just released a promotional video of Maria Sharapova talking about her new Head Instinct Racquet.
Archive for: advertising
Pointless WTA Promotion of the Week: Jarmila Gajdosova and Julia Goerges Hit Balls at Top of Stubnerkogel Mountain in Austria
Jarmila Gajdosova and Julia Goerges were for some reason made to hit a few tennis balls at the top of the Stubnerkogel mountain at the WTA Gastein Ladies event in Austria.
Pointless WTA Promotion stunt of the week!
World’s Biggest Shave – Roger Federer
We received a great tip about a very impressive new advertising campaign for Gillette featuring Roger Federer.
This has to be the world’s biggest shave!
The 2,800 square metre environmentally friendly image was created using 100% biodegradable green specialist grass paint. A 1,000 litres of biodegradable and non-toxic foam was then used to lubricate the high precision shave.
New WTA Commercial: Strong is Beautiful
WTA launched in Rome this new commercial called STRONG IS BEAUTIFUL.
This is “COUNTRIES”, the second video in a series for the ads and talk about that doesnt’ matter where the players come from. They all want to be the same. Be the best!.
This commercial will be aired in 80 countries and 38 player of wta participated in this ads.
There are also single video with some players, you can check it out on you tube in wta videochannel.
Wilson BLX TV Ad, Featuring the Federer
With the Wimbledon press starting to kick in, everyone seems to be bringing out more tv advertisements. The latest Wilson tv ad features Roger Federer and it shows off the Wilson BLX racquet.
Im loving the couch in this ad, looks cool but doubt its very comfortable.
Federer dont give up your day job, cause your acting is terrible.
Andy Murray Shows off Some Tennis Tricks in New Head Promo
Andy Murray shows off some tricks in a new Head promotion. This is very cool and creative. Its great to see something a little bit different and professional from a tennis company!
Fernando Verdasco in a New Adidas Commercial
Adidas has created a new advertising campaign which is aim to cheer on Fernando Verdasco at his home tournament the Madrid Masters next week.
It’s also a good promo for the sportswear company’s Player Development Program, which got some major press when adidas-paid gurus Darren Cahill and Gil Reyes mentored Nando into the semifinals of the 2009 Australian Open.
Lacoste Will Continue Its Partnership With The ATP Tour
Shanghai, China – LACOSTE, renowned lifestyle brand of relaxed Elegance, and the ATP, governing body for the men’s professional tennis circuit, today announced that they have extended their partnership. LACOSTE will continue as the official apparel and footwear partner of the Barclays ATP World Tour Finals until 2013. As the exclusive provider of apparel and footwear on the court of the tournament, LACOSTE will also continue to dress the linesmen and ball kids.
As part of the restructuring of men’s tennis in 2009, the Barclays ATP World Tour Finals will replace the Tennis Masters Cup, currently held in Shanghai, as the year ending finale of the ATP World Tour. With only the year’s top 8 singles players and doubles teams in the world, including the Grand Slam champions, qualifying to compete, it is the year’s climactic final event that determines the official year-end South African Airways ATP World Tour Rankings.
This partnership includes a sales area dedicated to the brand that will offer the next LACOSTE collection, including outfits worn by the LACOSTE champions.
With a strong and unique heritage in the world of sports due to its origins and founder, the famous “Crocodile” tennis champion René Lacoste, LACOSTE today implements an active sponsorship policy. LACOSTE’s values of integrity, performance and elegance are exemplified by a number of ambassadors, including tennis players such as Andy Roddick, Richard Gasquet, Alizé Cornet and Tatiana Golovin. LACOSTE also has a presence at prestigious international tennis tournaments such as the US Open, Roland Garros and the Australian Open; these last two together add up to a cumulative 3.19 billion TV spectators a year worldwide.
“I am delighted that LACOSTE have decided to extend their partnership with the Barclays ATP World Tour Finals,” said Etienne de Villiers, Executive Chairman of ATP. “LACOSTE are one of the world’s most inspiring brands and we have had a hugely exciting and successful partnership over the last six years. I am delighted that LACOSTE share in our excitement and vision for our new end-of-season finale.”
“After signing with the Australian Open, renewing the partnership with an event that symbolizes our values of tenacity, performance and excellence such as the finals of the ATP World Tour season is a further demonstration of LACOSTE’s attachment to tennis as well as the voluntary and active policy of our brand in this sport,” said Christophe Chenut, CEO of LACOSTE.
As one of the world’s leading sporting occasions, television coverage of the 2007 Tennis Masters Cup was distributed to over 166 countries and watched by a cumulative worldwide audience of 50 million people. The 2009 Barclays ATP World Tour Finals will be held in late November at London’s O2 Arena.
Article courtesy atptennis.com
Watch the 2009 Australian Open Television Commercial
The Australian Open is slowly starting to launch their own TV advertising campaign in Australia. The tournament is scheduled to run from January 21st to February 1st. Take a look at their new ad and let me know what you think!
