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	<title>The Tennis Times &#187; advertising</title>
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	<description>Your Look Inside The World Of Tennis From a Players Perspective</description>
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		<title>Maria Sharapova Loves Head</title>
		<link>http://thetennistimes.com/maria-sharapova-loves-head/</link>
		<comments>http://thetennistimes.com/maria-sharapova-loves-head/#comments</comments>
		<pubDate>Thu, 04 Aug 2011 15:29:22 +0000</pubDate>
		<dc:creator>The Insider</dc:creator>
				<category><![CDATA[Videos]]></category>
		<category><![CDATA[WTA News]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[head]]></category>
		<category><![CDATA[head instinct racquet]]></category>
		<category><![CDATA[instinct]]></category>
		<category><![CDATA[Maria Sharapova]]></category>
		<category><![CDATA[promotion]]></category>
		<category><![CDATA[video]]></category>

		<guid isPermaLink="false">http://thetennistimes.com/?p=4335</guid>
		<description><![CDATA[Head have just released a promotional video of Maria Sharapova talking about her new Head Instinct Racquet. Related Articles Andy Murray Shows off Some Tennis Tricks in New Head Promo &#8211; June 16, 2010 HEAD Trinergy &#8211; Accelerate Your Speed &#8211; February 2, 2012 Maria Sharapova Practicing at Toray Pan Pacific Open 2011 &#8211; September [...]]]></description>
			<content:encoded><![CDATA[<p>Head have just released a promotional video of Maria Sharapova talking about her new Head Instinct Racquet.</p>
<p><iframe width="560" height="349" src="http://www.youtube.com/embed/MBTmOMT2he4" frameborder="0" allowfullscreen></iframe><br />
<h3>Related Articles</h3>
<ul class="related_post">
<li><a href="http://thetennistimes.com/andy-murray-shows-off-some-tennis-tricks-in-new-head-promo/" title="Andy Murray Shows off Some Tennis Tricks in New Head Promo">Andy Murray Shows off Some Tennis Tricks in New Head Promo</a> &#8211; June 16, 2010</li>
<li><a href="http://thetennistimes.com/head-trinergy-accelerate-your-speed/" title="HEAD Trinergy &#8211; Accelerate Your Speed ">HEAD Trinergy &#8211; Accelerate Your Speed </a> &#8211; February 2, 2012</li>
<li><a href="http://thetennistimes.com/maria-sharapova-practicing-at-toray-pan-pacific-open-2011/" title="Maria Sharapova Practicing at Toray Pan Pacific Open 2011">Maria Sharapova Practicing at Toray Pan Pacific Open 2011</a> &#8211; September 29, 2011</li>
<li><a href="http://thetennistimes.com/novak-djokovic-does-a-perfect-impression-of-maria-sharapova/" title="Novak Djokovic Does a Perfect Impression of Maria Sharapova">Novak Djokovic Does a Perfect Impression of Maria Sharapova</a> &#8211; August 25, 2011</li>
<li><a href="http://thetennistimes.com/maria-sharapova-new-head-tennis-bag-for-us-open-2011/" title="Maria Sharapova New Head Tennis Bag for US Open 2011">Maria Sharapova New Head Tennis Bag for US Open 2011</a> &#8211; August 17, 2011</li>
</ul>
]]></content:encoded>
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		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Pointless WTA Promotion of the Week: Jarmila Gajdosova and Julia Goerges Hit Balls at Top of Stubnerkogel Mountain in Austria</title>
		<link>http://thetennistimes.com/pointless-wta-promotion-of-the-week-jarmila-gajdosova-and-julia-goerges-hit-balls-at-top-of-stubnerkogel-mountain-in-austria/</link>
		<comments>http://thetennistimes.com/pointless-wta-promotion-of-the-week-jarmila-gajdosova-and-julia-goerges-hit-balls-at-top-of-stubnerkogel-mountain-in-austria/#comments</comments>
		<pubDate>Tue, 19 Jul 2011 05:33:26 +0000</pubDate>
		<dc:creator>The Insider</dc:creator>
				<category><![CDATA[Videos]]></category>
		<category><![CDATA[WTA News]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[austria]]></category>
		<category><![CDATA[jarmila gajdosova]]></category>
		<category><![CDATA[julia goerges]]></category>
		<category><![CDATA[promotions]]></category>
		<category><![CDATA[Stubnerkogel mountain]]></category>
		<category><![CDATA[WTA Gastein Ladies]]></category>
		<category><![CDATA[wta tour]]></category>

		<guid isPermaLink="false">http://thetennistimes.com/?p=3948</guid>
		<description><![CDATA[Jarmila Gajdosova and Julia Goerges were for some reason made to hit a few tennis balls at the top of the Stubnerkogel mountain at the WTA Gastein Ladies event in Austria. Pointless WTA Promotion stunt of the week! Related Articles New WTA Commercial: Strong is Beautiful &#8211; May 16, 2011 Julia Goerges Claims Amazing Title [...]]]></description>
			<content:encoded><![CDATA[<p>Jarmila Gajdosova and Julia Goerges were for some reason made to hit a few tennis balls at the top of the Stubnerkogel mountain at the WTA Gastein Ladies event in Austria. </p>
<p>Pointless WTA Promotion stunt of the week!</p>
<p><iframe width="560" height="349" src="http://www.youtube.com/embed/wxSbSNCJQVI" frameborder="0" allowfullscreen></iframe><br />
<h3>Related Articles</h3>
<ul class="related_post">
<li><a href="http://thetennistimes.com/new-wta-commercial-strong-is-beautiful/" title="New WTA Commercial: Strong is Beautiful">New WTA Commercial: Strong is Beautiful</a> &#8211; May 16, 2011</li>
<li><a href="http://thetennistimes.com/julia-goerges-claims-amazing-title-and-a-new-porsche/" title="Julia Goerges Claims Amazing Title and a New Porsche">Julia Goerges Claims Amazing Title and a New Porsche</a> &#8211; May 3, 2011</li>
<li><a href="http://thetennistimes.com/number-1-female-junior-players-and-how-they-progressed-onto-the-wta-tour/" title="Number 1 Female Junior Players and How They Progressed onto the WTA Tour">Number 1 Female Junior Players and How They Progressed onto the WTA Tour</a> &#8211; February 7, 2012</li>
<li><a href="http://thetennistimes.com/six-women-fight-for-australian-open-2012-title-and-world-number-1-ranking/" title="Six Women Fight for Australian Open 2012 Title and World Number 1 Ranking">Six Women Fight for Australian Open 2012 Title and World Number 1 Ranking</a> &#8211; January 17, 2012</li>
<li><a href="http://thetennistimes.com/wta-tour-2011-video-recap/" title="WTA Tour 2011 Video Recap">WTA Tour 2011 Video Recap</a> &#8211; December 16, 2011</li>
</ul>
]]></content:encoded>
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		</item>
		<item>
		<title>World&#8217;s Biggest Shave &#8211; Roger Federer</title>
		<link>http://thetennistimes.com/worlds-biggest-shave-roger-federer/</link>
		<comments>http://thetennistimes.com/worlds-biggest-shave-roger-federer/#comments</comments>
		<pubDate>Sun, 26 Jun 2011 15:28:04 +0000</pubDate>
		<dc:creator>The Insider</dc:creator>
				<category><![CDATA[ATP News]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[gillette]]></category>
		<category><![CDATA[roger federer]]></category>
		<category><![CDATA[shave]]></category>
		<category><![CDATA[tv ad]]></category>
		<category><![CDATA[worlds biggest shave]]></category>

		<guid isPermaLink="false">http://thetennistimes.com/?p=3514</guid>
		<description><![CDATA[We received a great tip about a very impressive new advertising campaign for Gillette featuring Roger Federer. This has to be the world&#8217;s biggest shave! The 2,800 square metre environmentally friendly image was created using 100% biodegradable green specialist grass paint. A 1,000 litres of biodegradable and non-toxic foam was then used to lubricate the [...]]]></description>
			<content:encoded><![CDATA[<p>We received a great tip about a very impressive new advertising campaign for Gillette featuring Roger Federer. </p>
<p>This has to be the world&#8217;s biggest shave! </p>
<p>The 2,800 square metre environmentally friendly image was created using 100% biodegradable green specialist grass paint. A 1,000 litres of biodegradable and non-toxic foam was then used to lubricate the high precision shave.</p>
<p><iframe width="560" height="349" src="http://www.youtube.com/embed/ynmKBFLmVWM?rel=0" frameborder="0" allowfullscreen></iframe><br />
<h3>Related Articles</h3>
<ul class="related_post">
<li><a href="http://thetennistimes.com/roger-federers-credit-suisse-ad/" title="Roger Federer&#8217;s Credit Suisse Ad">Roger Federer&#8217;s Credit Suisse Ad</a> &#8211; May 20, 2011</li>
<li><a href="http://thetennistimes.com/roger-federer%e2%80%99s-trick-shot-is-it-real-or-fake/" title="Roger Federer’s Trick Shot &#8211; Is It Real or Fake?">Roger Federer’s Trick Shot &#8211; Is It Real or Fake?</a> &#8211; August 20, 2010</li>
<li><a href="http://thetennistimes.com/wilson-blx-tv-ad-featuring-the-federer/" title="Wilson BLX TV Ad, Featuring the Federer">Wilson BLX TV Ad, Featuring the Federer</a> &#8211; June 19, 2010</li>
<li><a href="http://thetennistimes.com/andy-murray-shows-off-some-tennis-tricks-in-new-head-promo/" title="Andy Murray Shows off Some Tennis Tricks in New Head Promo">Andy Murray Shows off Some Tennis Tricks in New Head Promo</a> &#8211; June 16, 2010</li>
<li><a href="http://thetennistimes.com/watch-the-2009-australian-open-television-commercial/" title="Watch the 2009 Australian Open Television Commercial">Watch the 2009 Australian Open Television Commercial</a> &#8211; November 13, 2008</li>
</ul>
]]></content:encoded>
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		</item>
		<item>
		<title>New WTA Commercial: Strong is Beautiful</title>
		<link>http://thetennistimes.com/new-wta-commercial-strong-is-beautiful/</link>
		<comments>http://thetennistimes.com/new-wta-commercial-strong-is-beautiful/#comments</comments>
		<pubDate>Mon, 16 May 2011 09:20:22 +0000</pubDate>
		<dc:creator>simone90</dc:creator>
				<category><![CDATA[Videos]]></category>
		<category><![CDATA[WTA News]]></category>
		<category><![CDATA[ad campaign]]></category>
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		<category><![CDATA[strong is beautiful]]></category>
		<category><![CDATA[wta commercial]]></category>
		<category><![CDATA[wta tour]]></category>

		<guid isPermaLink="false">http://thetennistimes.com/?p=3209</guid>
		<description><![CDATA[WTA launched in Rome this new commercial called STRONG IS BEAUTIFUL. This is &#8220;COUNTRIES&#8221;, the second video in a series for the ads and talk about that doesnt&#8217; matter where the players come from. They all want to be the same. Be the best!. This commercial will be aired in 80 countries and 38 player [...]]]></description>
			<content:encoded><![CDATA[<p><iframe width="560" height="349" src="http://www.youtube.com/embed/ye3ultQ8D_I?rel=0" frameborder="0" allowfullscreen></iframe></p>
<p>WTA launched in Rome this new commercial called STRONG IS BEAUTIFUL.</p>
<p>This is &#8220;COUNTRIES&#8221;, the second video in a series for the ads and talk about that doesnt&#8217; matter where the players come from. They all want to be the same. Be the best!.</p>
<p>This commercial will be aired in 80 countries and 38 player of wta participated in this  ads.</p>
<p>There are also single video with some players, you can check it out on you tube in wta videochannel.</p>
<p><iframe width="560" height="349" src="http://www.youtube.com/embed/t1jgM9Orvd0?rel=0" frameborder="0" allowfullscreen></iframe><br />
<h3>Related Articles</h3>
<ul class="related_post">
<li><a href="http://thetennistimes.com/kim-clijsters-strong-is-beautiful/" title="Kim Clijsters &#8211; Strong is Beautiful">Kim Clijsters &#8211; Strong is Beautiful</a> &#8211; May 27, 2011</li>
<li><a href="http://thetennistimes.com/pointless-wta-promotion-of-the-week-jarmila-gajdosova-and-julia-goerges-hit-balls-at-top-of-stubnerkogel-mountain-in-austria/" title="Pointless WTA Promotion of the Week: Jarmila Gajdosova and Julia Goerges Hit Balls at Top of Stubnerkogel Mountain in Austria">Pointless WTA Promotion of the Week: Jarmila Gajdosova and Julia Goerges Hit Balls at Top of Stubnerkogel Mountain in Austria</a> &#8211; July 19, 2011</li>
<li><a href="http://thetennistimes.com/li-na-strong-is-beautiful/" title="Li Na: Strong is Beautiful">Li Na: Strong is Beautiful</a> &#8211; May 23, 2011</li>
<li><a href="http://thetennistimes.com/number-1-female-junior-players-and-how-they-progressed-onto-the-wta-tour/" title="Number 1 Female Junior Players and How They Progressed onto the WTA Tour">Number 1 Female Junior Players and How They Progressed onto the WTA Tour</a> &#8211; February 7, 2012</li>
<li><a href="http://thetennistimes.com/six-women-fight-for-australian-open-2012-title-and-world-number-1-ranking/" title="Six Women Fight for Australian Open 2012 Title and World Number 1 Ranking">Six Women Fight for Australian Open 2012 Title and World Number 1 Ranking</a> &#8211; January 17, 2012</li>
</ul>
]]></content:encoded>
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		</item>
		<item>
		<title>Wilson BLX TV Ad, Featuring the Federer</title>
		<link>http://thetennistimes.com/wilson-blx-tv-ad-featuring-the-federer/</link>
		<comments>http://thetennistimes.com/wilson-blx-tv-ad-featuring-the-federer/#comments</comments>
		<pubDate>Sat, 19 Jun 2010 00:50:09 +0000</pubDate>
		<dc:creator>The Insider</dc:creator>
				<category><![CDATA[ATP News]]></category>
		<category><![CDATA[Random]]></category>
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		<guid isPermaLink="false">http://thetennistimes.com/?p=2403</guid>
		<description><![CDATA[With the Wimbledon press starting to kick in, everyone seems to be bringing out more tv advertisements. The latest Wilson tv ad features Roger Federer and it shows off the Wilson BLX racquet. Im loving the couch in this ad, looks cool but doubt its very comfortable. Federer dont give up your day job, cause [...]]]></description>
			<content:encoded><![CDATA[<p>With the Wimbledon press starting to kick in, everyone seems to be bringing out more tv advertisements. The latest Wilson tv ad features Roger Federer and it shows off the Wilson BLX racquet.</p>
<p>Im loving the couch in this ad, looks cool but doubt its very comfortable.</p>
<p>Federer dont give up your day job, cause your acting is terrible.</p>
<p><object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="560" height="340" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowFullScreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="src" value="http://www.youtube.com/v/jSSTK9bfz7c&amp;hl=en_GB&amp;fs=1&amp;rel=0" /><param name="allowfullscreen" value="true" /><embed type="application/x-shockwave-flash" width="560" height="340" src="http://www.youtube.com/v/jSSTK9bfz7c&amp;hl=en_GB&amp;fs=1&amp;rel=0" allowscriptaccess="always" allowfullscreen="true"></embed></object><br />
<h3>Related Articles</h3>
<ul class="related_post">
<li><a href="http://thetennistimes.com/worlds-biggest-shave-roger-federer/" title="World&#8217;s Biggest Shave &#8211; Roger Federer ">World&#8217;s Biggest Shave &#8211; Roger Federer </a> &#8211; June 26, 2011</li>
<li><a href="http://thetennistimes.com/andy-murray-shows-off-some-tennis-tricks-in-new-head-promo/" title="Andy Murray Shows off Some Tennis Tricks in New Head Promo">Andy Murray Shows off Some Tennis Tricks in New Head Promo</a> &#8211; June 16, 2010</li>
<li><a href="http://thetennistimes.com/watch-the-2009-australian-open-television-commercial/" title="Watch the 2009 Australian Open Television Commercial">Watch the 2009 Australian Open Television Commercial</a> &#8211; November 13, 2008</li>
<li><a href="http://thetennistimes.com/wilson-blx-racquets-for-intermediate-and-competitive-players/" title="Wilson BLX Racquets for Intermediate and Competitive Players">Wilson BLX Racquets for Intermediate and Competitive Players</a> &#8211; January 14, 2012</li>
<li><a href="http://thetennistimes.com/victoria-azarenka-signs-with-wilson/" title="Victoria Azarenka Signs with Wilson">Victoria Azarenka Signs with Wilson</a> &#8211; January 10, 2012</li>
</ul>
]]></content:encoded>
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		</item>
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		<title>Andy Murray Shows off Some Tennis Tricks in New Head Promo</title>
		<link>http://thetennistimes.com/andy-murray-shows-off-some-tennis-tricks-in-new-head-promo/</link>
		<comments>http://thetennistimes.com/andy-murray-shows-off-some-tennis-tricks-in-new-head-promo/#comments</comments>
		<pubDate>Wed, 16 Jun 2010 13:38:25 +0000</pubDate>
		<dc:creator>The Insider</dc:creator>
				<category><![CDATA[ATP News]]></category>
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		<guid isPermaLink="false">http://thetennistimes.com/?p=2375</guid>
		<description><![CDATA[Andy Murray shows off some tricks in a new Head promotion. This is very cool and creative. Its great to see something a little bit different and professional from a tennis company! Related Articles Maria Sharapova Loves Head &#8211; August 4, 2011 HEAD Trinergy &#8211; Accelerate Your Speed &#8211; February 2, 2012 Biggest Tennis Match [...]]]></description>
			<content:encoded><![CDATA[<p>Andy Murray shows off some tricks in a new Head promotion. This is very cool and creative. Its great to see something a little bit different and professional from a tennis company!</p>
<p><object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="560" height="340" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowFullScreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="src" value="http://www.youtube.com/v/xYjFoCIfyAU&amp;hl=en_GB&amp;fs=1&amp;rel=0" /><param name="allowfullscreen" value="true" /><embed type="application/x-shockwave-flash" width="560" height="340" src="http://www.youtube.com/v/xYjFoCIfyAU&amp;hl=en_GB&amp;fs=1&amp;rel=0" allowscriptaccess="always" allowfullscreen="true"></embed></object><br />
<h3>Related Articles</h3>
<ul class="related_post">
<li><a href="http://thetennistimes.com/maria-sharapova-loves-head/" title="Maria Sharapova Loves Head">Maria Sharapova Loves Head</a> &#8211; August 4, 2011</li>
<li><a href="http://thetennistimes.com/head-trinergy-accelerate-your-speed/" title="HEAD Trinergy &#8211; Accelerate Your Speed ">HEAD Trinergy &#8211; Accelerate Your Speed </a> &#8211; February 2, 2012</li>
<li><a href="http://thetennistimes.com/biggest-tennis-match-comebacks-in-2011/" title="Biggest Tennis Match Comebacks in 2011">Biggest Tennis Match Comebacks in 2011</a> &#8211; December 12, 2011</li>
<li><a href="http://thetennistimes.com/caroline-wozniacki-in-new-adidas-women-go-all-in-ad/" title="Caroline Wozniacki in New Adidas Women Go All In Ad">Caroline Wozniacki in New Adidas Women Go All In Ad</a> &#8211; August 12, 2011</li>
<li><a href="http://thetennistimes.com/andy-murrays-wimbledon-head-bag-given-away-to-a-lucky-member-of-the-public/" title="Andy Murray&#8217;s Wimbledon Head Bag Given Away to a Lucky Member of the Public">Andy Murray&#8217;s Wimbledon Head Bag Given Away to a Lucky Member of the Public</a> &#8211; July 8, 2011</li>
</ul>
]]></content:encoded>
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		<title>Fernando Verdasco in a New Adidas Commercial</title>
		<link>http://thetennistimes.com/fernando-verdasco-in-a-new-adidas-commercial/</link>
		<comments>http://thetennistimes.com/fernando-verdasco-in-a-new-adidas-commercial/#comments</comments>
		<pubDate>Tue, 11 May 2010 09:14:21 +0000</pubDate>
		<dc:creator>The Insider</dc:creator>
				<category><![CDATA[ATP News]]></category>
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		<guid isPermaLink="false">http://thetennistimes.com/?p=2119</guid>
		<description><![CDATA[Adidas has created a new advertising campaign which is aim to cheer on Fernando Verdasco at his home tournament the Madrid Masters next week. It’s also a good promo for the sportswear company’s Player Development Program, which got some major press when adidas-paid gurus Darren Cahill and Gil Reyes mentored Nando into the semifinals of [...]]]></description>
			<content:encoded><![CDATA[<p>Adidas has created a new advertising campaign which is aim to cheer on Fernando Verdasco at his home tournament the Madrid Masters next week.</p>
<p>It’s also a good promo for the sportswear company’s Player Development  Program, which got some major press when adidas-paid gurus Darren  Cahill and Gil Reyes mentored Nando into the semifinals of the  2009 Australian Open.</p>
<p><object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="480" height="385" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowFullScreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="src" value="http://www.youtube.com/v/GHv-fif83BI&amp;hl=en_GB&amp;fs=1&amp;rel=0" /><param name="allowfullscreen" value="true" /><embed type="application/x-shockwave-flash" width="480" height="385" src="http://www.youtube.com/v/GHv-fif83BI&amp;hl=en_GB&amp;fs=1&amp;rel=0" allowscriptaccess="always" allowfullscreen="true"></embed></object><br />
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<li><a href="http://thetennistimes.com/the-adidas-barricade-7-hits-the-courts-with-a-bigger-bang-lighter-touch/" title="The Adidas Barricade 7 hits the courts with a bigger bang, lighter touch">The Adidas Barricade 7 hits the courts with a bigger bang, lighter touch</a> &#8211; November 28, 2011</li>
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</ul>
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		<title>Lacoste Will Continue Its Partnership With The ATP Tour</title>
		<link>http://thetennistimes.com/lacoste-will-continue-its-partnership-with-the-atp-tour/</link>
		<comments>http://thetennistimes.com/lacoste-will-continue-its-partnership-with-the-atp-tour/#comments</comments>
		<pubDate>Sat, 15 Nov 2008 09:16:00 +0000</pubDate>
		<dc:creator>The Insider</dc:creator>
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		<guid isPermaLink="false">http://thetennistimes.com/?p=365</guid>
		<description><![CDATA[Shanghai, China – LACOSTE, renowned lifestyle brand of relaxed Elegance, and the ATP, governing body for the men’s professional tennis circuit, today announced that they have extended their partnership. LACOSTE will continue as the official apparel and footwear partner of the Barclays ATP World Tour Finals until 2013. As the exclusive provider of apparel and [...]]]></description>
			<content:encoded><![CDATA[<p><img class="default-content-margin" style="margin-bottom: 10px; margin-right: 10px;" src="http://www.atptennis.com/5/photos/2008/lacoste_logo4.jpg" alt="Lacoste" width="250" height="180" align="left" /> <em>Shanghai, China – </em>LACOSTE, renowned lifestyle brand of relaxed Elegance, and the ATP, governing body for the men’s professional tennis circuit, today announced that they have extended their partnership. LACOSTE will continue as the official apparel and footwear partner of the Barclays ATP World Tour Finals until 2013. As the exclusive provider of apparel and footwear on the court of the tournament, LACOSTE will also continue to dress the linesmen and ball kids.</p>
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<p>As part of the restructuring of men’s tennis in 2009, the Barclays ATP World Tour Finals will replace the Tennis Masters Cup, currently held in Shanghai, as the year ending finale of the ATP World Tour. With only the year’s top 8 singles players and doubles teams in the world, including the Grand Slam champions, qualifying to compete, it is the year’s climactic final event that determines the official year-end South African Airways ATP World Tour Rankings.</p>
<p>This partnership includes a sales area dedicated to the brand that will offer the next LACOSTE collection, including outfits worn by the LACOSTE champions.</p>
<p>With a strong and unique heritage in the world of sports due to its origins and founder, the famous “Crocodile” tennis champion René Lacoste, LACOSTE today implements an active sponsorship policy. LACOSTE’s values of integrity, performance and elegance are exemplified by a number of ambassadors, including tennis players such as Andy Roddick, Richard Gasquet, Alizé Cornet and Tatiana Golovin. LACOSTE also has a presence at prestigious international tennis tournaments such as the US Open, Roland Garros and the Australian Open; these last two together add up to a cumulative 3.19 billion TV spectators a year worldwide.</p>
<p>“I am delighted that LACOSTE have decided to extend their partnership with the Barclays ATP World Tour Finals,” said Etienne de Villiers, Executive Chairman of ATP. “LACOSTE are one of the world’s most inspiring brands and we have had a hugely exciting and successful partnership over the last six years. I am delighted that LACOSTE share in our excitement and vision for our new end-of-season finale.”</p>
<p>“After signing with the Australian Open, renewing the partnership with an event that symbolizes our values of tenacity, performance and excellence such as the finals of the ATP World Tour season is a further demonstration of LACOSTE’s attachment to tennis as well as the voluntary and active policy of our brand in this sport,” said Christophe Chenut, CEO of LACOSTE.</p>
<p>As one of the world’s leading sporting occasions, television coverage of the 2007 Tennis Masters Cup was distributed to over 166 countries and watched by a cumulative worldwide audience of 50 million people. The 2009 Barclays ATP World Tour Finals will be held in late November at London’s O2 Arena.</p>
<p>Article courtesy atptennis.com</p></div>
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</ul>
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		<title>Watch the 2009 Australian Open Television Commercial</title>
		<link>http://thetennistimes.com/watch-the-2009-australian-open-television-commercial/</link>
		<comments>http://thetennistimes.com/watch-the-2009-australian-open-television-commercial/#comments</comments>
		<pubDate>Thu, 13 Nov 2008 09:29:01 +0000</pubDate>
		<dc:creator>The Insider</dc:creator>
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		<description><![CDATA[The Australian Open is slowly starting to launch their own TV advertising campaign in Australia. The tournament is scheduled to run from January 21st to February 1st. Take a look at their new ad and let me know what you think! Related Articles Sydney Trying To Steal Australian Open Away From Melbourne &#8211; October 16, [...]]]></description>
			<content:encoded><![CDATA[<p>The Australian Open is slowly starting to launch their own TV advertising campaign in Australia. The tournament is scheduled to run from January 21st to February 1st. Take a look at their new ad and let me know what you think!</p>
<p><center><object width="425" height="344"><param name="movie" value="http://www.youtube.com/v/any3H2pRwGU&#038;hl=en&#038;fs=1"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed src="http://www.youtube.com/v/any3H2pRwGU&#038;hl=en&#038;fs=1" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="425" height="344"></embed></object></center><br />
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</ul>
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