Archive for: change

Big Changes At The Tennis Times

Here at The Tennis Times we have made some very large changes to the site and its design today. The content within the site hasn’t changed but we have updated the feel of the site with the aim of providing a much better experience for our readers.

Colours

The colour change will be the first thing that you notice coming back to the site. We have aimed to have a much lighter site that is easier to read. The fonts are also very simple and aim to help our readers easily run through the articles.

Categories

All major categories can be found at the top of the page which allows readers to quickly jump and find what they are looking for. If you are still unable to find the article you are looking for then simply use the search tool found at the top of every page.

Sidebar

Our new sidebar is great for navigation. We have recent articles, tags, and pages in our sidebar. Additionally we have kept our old attendance section which allows us to see how many people have been visiting compared to the Grand Slams.

Advertising

The new site is a lot better than the old site in terms of advertising. We have eliminated most of the useless sponsors that weren’t helping our readers. Now we have a new sponsorship placement at the top of the page and one in the sidebar. We are hoping in the coming months to open up sponsorship/fixed monthly placements at the top of the sidebar.

Overall

We at The Tennis Times are very happy with the new site and how it is going to help our readers find out whats new in the world of tennis.

If you have any suggestions on what you would like to see added to The Tennis Times then please get in touch.

Redesigning Rafa – Rafael Nadal and Nike Talk About Changing His Image

In the last few weeks there have been a lot of talk in the USA about Raphael Nadal and how they are wanting to overhaul his image and make him a little more clean cut. Rafa and Nike want to move away from the muscle shirt and Capri pants — a “hunky rebel” look — to that of a more traditional tennis player: polos and shorts.

So if I understand correctly they want to turn Rafa into a Roger Federer clone! I really cant see the point of this from Nike. Tennis is getting a lot of negative press because sometimes it is just so boring and there aren’t any real personalities left in the game anymore, and then suddenly you decide to try to make a good looking guy, who is bringing more women to the game, a preppy!

Nike, this is really not going to work and more the point I think you will be selling a lot less product because of it!