Archive for: fila

Vera Zvonareva Signs Sponsorship Deal with Fila

Vera Zvonareva is the latest player to switch sponsors, moving from K-Swiss to Fila. Fila already has some great players on their roster for 2012 including Kim Clijsters and Svetlana Kuznetsova.

I have admired the Fila brand since I was a young girl and I am thrilled to join the elite group of athletes that have worn Fila throughout the years. The Fila brand aligns so well with my personal style, and I look forward to wearing Fila’s tennis line in Australia.

Fila Is Reviving Its Signature 1970s Tennis Styles, Björn Borg is Back

It has been reported that Fila will be reviving their classic styles from the 1970′s. Back in the ’70s Fila had one of the strongest brands in the industry and their original style clothing was selling at the time. These days their brand has been slowly losing ground on the likes of Reebok, Nike and Adidas. Thus, they have decided to reissue the looks from their first tennis collection, the White Line, from 1973.

The range seems to be instantly recognisable, becuase of the great Bjorn Borg people the top player at the time.