Now that he has cracked the Top 10 and recorded some high profile victories in 2012, John Isner is now adding to his off field activities.

Ebix Inc, an on-demand software and E-commerce company providing services to the insurance industry, are delighted to have Isner on board.

“We are excited to have John as an Ebix ambassador,” said Robin Raina, President & Chief Executive Officer of Ebix. “He is one of the most talented and popular players on the ATP circuit, and he personifies the same winning attributes — such as persistence, passion and performance — that make Ebix the leading provider of insurance software services around the world.”

Isner too is happy about the deal.

“I am really excited to align with a global services brand such as Ebix,” said Isner. “I look forward to a very successful partnership with Ebix and to build on the momentum I’ve gained this year.”

Well done John, all your hard work is paying off for you and you deserve all your success.

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John Isner has been playing some great tennis of late, but he just announced he will be pulling out of the Monte Carlo ATP Masters event next week.

“I will go back home [to Florida after Houston] and work with my coach, Craig Boynton,” Isner told reporters. “I need to get in better shape if I want to do good in these next two majors coming up and Masters events [in Madrid and Rome]. I need to be in better shape, put my head down, go back to work and get my body right.”

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Marat said the following:

I think at the end of the year [Novak] Djokovic will be No. 1,” he said. “Then No. 2 will be [Rafael] Nadal, then [Roger] Federer, then [Andy] Murray. Not much will change.

Isner should be inside the Top 5. It’s difficult to play against someone of his size. He serves way too big. When he has a good day it’s almost impossible to play against him. I just don’t think he is consistent enough, but he is already improving and in a few years he will get more experienced. He’s top 10 now and he definitely still has potential.

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Madison McKinley or Maddy McKinley is American Tennis player John Isner’s girlfriend. She has been getting a lot of attention since Isner’s win against Novak Djokovic a few days ago.

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• What Now For Isner? – March 19, 2012

Sure he is going to be disappointed but he has taken a massive step forward this week and he needs to concentrate on the positives. Top 10 for the first time, firmly cementing his place as the Number One American.

I have always enjoyed watching Big John live and was very impressed with his run to the Semi Final at the Paris Masters in November. He has shown that he is not just about the big serve, he likes to come in and volley away a winner and for someone so tall his movement, especially side to side, is improving all the time.

His willingness to play in Doubles is also impressive, given the norm of players in today’s game to concentrate on Singles only. He has had some success, a couple titles & finals over the past few years which to me shows he is wanting to constantly improve his game. Remember that Big John turns Pro later than most (2007) as he went to College so in a sense he has spent time playing catch-up.

Miami is next, which he goes into with a new pressure on his big shoulders. People will expect a lot more from him now. Everything is heading in the right direction, the rise has been progressive and there is no reason why it cannot continue.

Good luck Big John

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John Isner has decided to start the 2012 season with a new sponsors. John has moved from Nike to Lacoste. Obivously Lacoste were offering some good money.

Isner had been sponsored by Nike since his college years at the University of Georgia, and will now join a strong Lacoste team which includes Richard Gasquet and Milos Raonic.

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The letdown of American male tennis players in the last 5-7 years is often viewed the wrong way.  Many have been led to believe that there simply has been a lag in American talent.  This statement is easily falsifiable.   Currently, there are 10 Americans in the top 100 in the world.   This is the most of any country apart from Spain, which has 13 men ranked in the top 100.

Now this begs question of has there actually been a letdown of talent or a failure of high expectations?   I think undoubtedly the latter is the answer.  Following the legacies of greats such as Agassi, Sampras,  and Courier is no short task.  It would be unreasonable to expect any group of any players from any country during any time period to achieve on the same level as these Americans did during the 80s’ and 90s.

If you go back in history, the only county since the beginning of the open era (1968) to achieve something comparable to what the Americans of the 1990′s achieved were Swedes in the 70s and 80s.  Wilander, Borg, and Edberg combined for 24 grand slams over an 18 year period.  The combination of Agassi, Sampras, Courier, collected 27 grandslams in 13 years.

A prime example of a player that has “failed” in the eyes of many Americans is Donald Young.  When Donald Young was 15 people were sighting him as the next big star and a shoe in as a future number one based on his success at Junior National Championships in Kalamazoo which he was winning.    Currently ranked 89th in the world, Young is 22 and already considered a bust.  It is extremely premature to declare the career of a 22 year old a disappointment.   Recently, many players have enjoyed their greatest successes near the end of their careers.  Two examples of this are Mardy Fish, who has surged to a career high ranking of number 7 at age 29 and Jurgen Melzer, a journeymen Austrian who made his deepest career run in every single major coincidentally at the age of 29.

With players on the rise such as  Mardy Fish, Ryan Harrison, Sam Querrey, Donald Young, John Isner, Alex Bogomolov Jr. , and Ryan Sweeting the future of American tennis appears to be very promising.  And while this group of players will unlikely achieve the greatness of those in the 1990s, it would be wise to hold off on the bust word for a while.

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Mardy Fish has been able to win the Atlanta Tennis Championships after saving two match points. Mardy won 3-6 7-6 6-2 to take the title.

Fish was down 5-1 in the tiebreaker and saved two match points to come back and win the title in three sets.

“When you’re in that position, it’s almost over,” Fish said. “I was lucky to get out of it. I played some good points. I don’t think he missed any first serves there. I stuck some returns and put some balls in play.”

“I didn’t necessarily change anything tactically,” Fish said. “I took care of my serve games a little bit better once I lost serve in the first game of the second.”

Matthew Ebden of Australia won his second straight doubles title, teaming this week with Alex Bogomolov Jr., in a 3-6, 7-5, 10-8 super-tiebreaker victory over Matthias Bachinger and Frank Moser of Germany.

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Starting in a few months time is the final Grand Slam of the year the US Open 2011. There have been two players dominating tennis in 2011 and that has been Novak Djokovic and Rafael Nadal, but who is really going to do well at the US Open and take the title?

Novak Djokovic has only lost 1 match all year and that was at the 2011 French Open. I hate to say it, but I cant see Novak winning the US Open 2011 as the number 1 seed. I think there will be too much pressure for him to handle (although I think he will make the semifinals).

Rafael Nadal seems to always be in great form and Im sure at the US Open 2011 it will be no different. Rafa likes the high bouncing hard courts of the US and it fits his game very nicely. I can see Rafael making the final of yet another Grand Slam event this year.

However, my winner for the US Open 2011 has to be Roger Federer. I think after Wimbledon he is going to be very hungry and will put absolutely everything into getting this title. Roger’s game fits in perfectly with the courts and the surroundings in the US. He will also have a lot of support from his superstar American friends. Roger is my prediction to take the title.

Outsider of the tournament: My outsider is John Isner. The American is playing some great tennis at the moment and just won the Hall of Fame Tennis Championships in Newport with relative ease. Isner to make the Quarterfinals and knock out some top players!

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