Gaël Monfils of France is now an official KSwiss athlete. He’s traded the single swoosh for five stripes. “I am thrilled to join such an iconic tennis brand with a great reputation for athlete collaboration,” said Monfils. “I am looking forward to working with KSwiss on developing my own line of clothes to launch next year [...]

There are so many players signing some great sponsorship deals lately and Agnieszka Radwanska has now joined the crowd. Radwanska who is now the world number 12 signed a sponsorship deal with Longines the Swiss watch manufacturer. “It’s a privilege to be a Longines Ambassador of Elegance,” said Radwanska, who has joined legendary tennis couple, [...]

Andy Murray and his brother Jamie have signed to CAA and 19 Entertainment. CAA is a top Hollywood talent agency in which will help manage the Murray’s ratings as they both try to climb the tennis ladder. This simply just amazes me, because Andy Murray is not the best looking guy in the world and [...]

Shanghai, China – LACOSTE, renowned lifestyle brand of relaxed Elegance, and the ATP, governing body for the men’s professional tennis circuit, today announced that they have extended their partnership. LACOSTE will continue as the official apparel and footwear partner of the Barclays ATP World Tour Finals until 2013. As the exclusive provider of apparel and [...]

Maria Sharapova seems to be doing a lot of work lately with Canon, and this time it is to promote the affects of breast cancer. To help raise breast cancer awareness, Canon U.S.A and Maria Sharapova have announced the digital imaging company’s new “Pink” campaign. It is great to see Canon putting together a package [...]

Health and beauty brand Garnier, associate sponsor of the Australian Open, this week broadened its support of tennis to a rising star of the game, signing Bernard Tomic as a brand ambassador. The two-year deal will see Tomic appear in both print and TV advertising for Garnier and make personal appearances at the hugely popular [...]

AIG will not be renewing their U.S. Davis Cup sponsorship. The American International Group Inc. said they wont be renewing their contract which expires at year’s end. With AIG serving as the U.S. Tennis Association’s only year-round national sponsor for Davis Cup, the relationship has been worth millions of dollars since it began in 1999. [...]

It has been reported that Gael Monfils is having some sponsorship problems. The flaboyant Frenchman is said to be having problems with his sponsor Nike. It has been noticed that Monfils has been wearing Nike clothing from several years ago. Monfils signed a four year deal with Nike in 2005 for $2 million guaranteed ($500,000 [...]

There seems to be a new brand on the block. Peter Luczak was wearing this new brand against Fernando Gonzalez at the recent Davis Cup tie between Australia and Chile. Does anyone have any idea on what this new brand is called? Maybe they might even be a little interested in sponsoring a new tennis [...]

The Lawn Tennis Association (LTA) has joined forces with AEGON in a relationship that will bring much-needed investment into the sport over the next five years. The deal is worth over £30 million for British tennis. AEGON, the pensions and life assurance company, has signed a five-year deal that will run from 2009 through to [...]

The Women’s Tennis Association is fighting a losing battle to keep Sony Ericsson as its title sponsor after the mobile-telephone company issued a profits warning last month. The joint-venture company made the WTA the richest property in women’s sport in 2005 when it signed a £47m deal. With two years to run, sources say negotiations [...]