Archive for: sponsorships

Maria Sharapova Sells Out and Becomes the Face of Bottled Water

It has been reported that just before Wimbledon, Maria Sharapova has signed a multiyear agreement with Evian. Maria will now be the face of their Rollerbabies campaign.

For the world famous campaign, Sharapova is wearing a t-shirt with a printed figure of a baby and a bottle of Evian water. Sharapova was chosen by the brand because she embodies the Live Young motto of Evian’s philosophy.

Endorsement Week: Nadal and Nishikori Get Some Extra Money

Bottle it up: Fans of Rafael Nadal will be happy to know that he’s signed a deal with Inter Parfums to develop a fragrance line called Lanvin L’Homme Sport. He’s already wearing Lanvin anyway, so he might as well get paid for doing so. (tennis.com via DTL)

He’s top ramen: According to Tennis Week, Kei Nishikori has signed an endorsement deal with Cup noodles — the instant meal that got TSF through much of its childhood. (TW)

ITF and Wilson Expand Partnership

The ITF and Wilson Racquet Sports have extended their sponsorship agreement to include Wilson as the Official Ball of Davis Cup, Fed Cup and other ITF initiatives in a multi-year deal.

Wilson have been a major player with the Davis Cup since 2002. Under this new expanded agreement, Wilson will be the Official Ball to the Davis Cup, Fed Cup and the ITF’s junior team competitions at the under 14 and under 16 level. In addition, Wilson is the exclusive supplier of tennis rackets, shoes, clothing and accessories to the ITF Development Coaching Team.

“Wilson has been an outstanding partner for the ITF, sharing our vision for growing the game of tennis,” said ITF President Francesco Ricci Bitti. “Wilson’s involvement in Davis Cup, Fed Cup, ITF junior team competitions and the ITF Development Coaching Team has enhanced all of these areas and we are delighted that they will remain as our partners for many years to come.”