Archive for: youtube

Sabine Lisicki Answers Your Questions and Serves With Her Eyes Closed

Sabine Lisicki has released her first main YouTube video in which she answers questions from some of the fans. Its great to see a player really engaging more in social media and trying to get more fans involved.

Sabine always seems to be smiling! Wish she did a bit more of that on court!

Dunlop Launch Their New Website: Back in Business!

Dunlop has just launched their updated website and it looks a lot better than previous versions. The new Dunlop site showcases their team and all the rackets, accessories, baggage that Dunlop has for tennis.

Im a really big fan of the full browser experience and its great to see that Dunlop has adopted social media with the inclusion of their Twitter, Facebook and YouTube profiles. Im also loving the new player profile, but they are going to have to change the design again when they add more players to their roster.

Its great to see Dunlop back and taking tennis more seriously. Maybe not they can drop me an email and sponsor our site!

Wilson Are Adopting New Media But Still Clueless

This afternoon I headed over to the Wilson YouTube Channel and noticed that they had a bunch of videos on the site from all the major Wilson sponsored players. However, when taking a look at the videos I noticed that they have all been made and edited using Windows Movie Maker (a free program from Microsoft). I’m now wondering how come the biggest brand in tennis cant actually even scrap together enough funds to purchase a good video editing piece of software and even hire someone to produce these videos professionally. I’m sure if Wilson took the time to do something professional they could receive a lot more views on YouTube and then even receive a partner channel with YouTube which would allow them to make advertising revenues.

This is typical of most major brands who are still yet to understand what they should be doing in terms of web 2.0 and new media. If someone at Wilson does read this please contact us because I’m sure we could help you really get ahead of the competition in this area!

Watch the 2009 Australian Open Television Commercial

The Australian Open is slowly starting to launch their own TV advertising campaign in Australia. The tournament is scheduled to run from January 21st to February 1st. Take a look at their new ad and let me know what you think!