USTA to Purchase Majority Stake in Cincinnati

The USTA today announced that it has reached an agreement with Tennis Cincinnati to acquire a majority interest in the Western & Southern Financial Group Masters – the second-highest-attended summer tennis event in the U.S. after the US Open.

Additionally, the USTA and Tennis Cincinnati are in discussions to potentially secure a top women’s tournament for a future combined men’s and women’s event.

Under the new arrangement, Tennis Cincinnati will retain an ownership position in the tournament, and Paul Flory (Tournament Chairman), Bruce Flory (Tournament Director), Elaine Bruening (Tournament COO) and the current tournament staff will continue to run the day-to-day operations of the tournament.

I still find the tennis business structure a little funny. There is currently a lot of talks about about the ATP and WTA Tour structures and key to this is the current antitrust suit against the ATP. Currently, there is limited money in tennis as is, and all these corporations are too busy trying to fight each other, instead of thinking about ways to get the sport back to the top.

Tags: atp tour cincinnati masters event tennis wester and southern financial group masters

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Author: The Insider

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Steven has been playing at a high level in tennis since the age of 14. He has played numerous world junior events as well as Futures and Satellite events on the ITF Tours. Additionally, Steven has played a lot of club tennis in France and Germany. As well as playing at a very high level Steven has also been coaching tennis since the age of 16. Thus, bringing real hands on knowledge to The Tennis Times.