The USTA today announced that it has reached an agreement with Tennis Cincinnati to acquire a majority interest in the Western & Southern Financial Group Masters – the second-highest-attended summer tennis event in the U.S. after the US Open.
Additionally, the USTA and Tennis Cincinnati are in discussions to potentially secure a top women’s tournament for a future combined men’s and women’s event.
Under the new arrangement, Tennis Cincinnati will retain an ownership position in the tournament, and Paul Flory (Tournament Chairman), Bruce Flory (Tournament Director), Elaine Bruening (Tournament COO) and the current tournament staff will continue to run the day-to-day operations of the tournament.
I still find the tennis business structure a little funny. There is currently a lot of talks about about the ATP and WTA Tour structures and key to this is the current antitrust suit against the ATP. Currently, there is limited money in tennis as is, and all these corporations are too busy trying to fight each other, instead of thinking about ways to get the sport back to the top.