The Women’s Tennis Association is fighting a losing battle to keep Sony Ericsson as its title sponsor after the mobile-telephone company issued a profits warning last month.
The joint-venture company made the WTA the richest property in women’s sport in 2005 when it signed a £47m deal. With two years to run, sources say negotiations would ordinarily be in progress with regard to extending the contract but the WTA has privately conceded that it has almost no chance of persuading Sony Ericsson to renew.
This could make for a good sponsorship opportunity for another major global brand, possibly Nokia, Motorola, or even LG. Im interested to see what happens in this battle and who ends up taking control of the naming rights to the professional womens tennis tour.